NYX Cosmetics is expanding its presence across the U.S. The affordable mass brand, which is known for trendy colors, has partnered with Ricky’s NYC and Pac Sun. The brand launched in all 619 Pac Sun store locations on October 10th, and at 28 Ricky’s NYC stores on October 17th.

“Within the last year, NYX Cosmetics has experienced significant, multi-faceted company growth, and we are extremely excited by the continued expansion these new, strategic retail partnerships will afford us,” said Scott Friedman, CEO, NYX Cosmetics. “Our partnership with both of these retailers represents our company’s commitment to not only meet the expectations of our current customers, but also introduce the NYX brand to new audiences.”

Marlyn Roquemore, director of buying and product development, Ricky’s NYC, stated that the brand is a perfect complement to its extensive product range in color and cosmetic accessories. She also said, “Ricky’s is excited to be the premier retailer of NYX cosmetics in New York City.”